Drupal is an open source CMS used as a back-end system for many different types of website, ranging from personal blogs and microsites through to social networks and large organisational websites. Examples of sites built with Drupal include the Whitehouse, the Economist and Twitter's developer community. Hell, even Christina Aguilera is getting in on the action.
Over the years, we have worked with pretty much every type of CMS going, and have arrived at the decision that Drupal offers the best overall package. We've put together this Introduction to Drupal e-booklet explaining more about why, but in the meantime, here are 5 reasons why we feel Drupal wins:
1. It’s easy to add, update and edit content
Drupal’s content management admin panel is truly easy to use – over 650,000 Drupal account holders can’t be wrong! Drupal stores content in an easy to understand system with clear labelling so all content is named and easily accessible. This, combined with the user-friendly admin interface means that any member of staff will have no trouble editing the site. We can also provide a manual and CMS training so staff are equipped to use the system. All of this means that ongoing updating & maintenance costs are kept to an absolute minimum.
2. Drupal is open source
As an open source system, the Drupal CMS is freely available for any developer to use. This brings with it several compelling advantages:
- Constantly evolving add-ons: the system is supported by a community of thousands of developers who are always improving the current modules and contributing new modules as technology evolves. This means that Drupal is always expanding, and whatever your needs, chances are there will already be a module out there that can be freely used;
- No license fees: because Drupal is based on an open source software stack, there are no license fees for using the CMS or any of the associated software needed to run and host a website;
- Quicker implementation: because most of the modules needed are already in existence, the time and cost to implement a Drupal CMS installation is much less than a bespoke-built system.
3. Good SEO, built in
Drupal comes with good search engine optimisation out of the box - it’s simple to add page title tags, metatags and search engine-friendly URLs.
4. Digital marketing integration
Drupal integrates easily with wider digital marketing channels such as search, email and social media marketing. A vast range of modules is available to support your needs, whether that’s newsletter management or integration with social media sites such as Facebook, Twitter and YouTube.
5. It’s highly scalable
As your needs change, your website needs to be robust and flexible enough to cope with any further requirements that may arise. As Drupal is a modular platform, it is highly scalable, meaning you can add new functionality as technology evolves.
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Herd took the time to understand our business and have helped us create a new website, social media strategy and our own online community.
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