Portfolio

Portfolio

Email Ladder

As part of a major re-branding exercise, we conducted a strategic overhaul of Email Ladder's digital presence, aimed at re-positioning the company as a partner to large corporates and agency clients.

Research, planning, strategy

First up we carried out market research to provide Email Ladder's management team with an insight into the email marketing needs of the corporate sector, and produced a report outlining the strategic options open to the company. On the back of this collaborative exercise, we wrote a social media marketing plan and a set of best practice guidelines to help the Email LAdder team implement their new plan.

Online overhaul

We also created a new website featuring a full content management system that allows all content and navigation items to be updated through a simple to use interface, as well as a company blog, feeds from their Twitter account and links to their other social media pages. With a moving image carousel on the homepage, Email Ladder can easily add new images and text each time they have a new marketing message to promote.

As part of our digital strategy work with Email Ladder, we also created Outside the Inbox, a dedicated online community for email marketing practitioners.

in a nutshell...

We've been involved in a number of digital projects with Email Ladder, helping them to create a new online presence and grow their business.

features

  • CMS website
  • Blog

technology

  • Drupal
  • Wordpress

they say...

Herd took the time to understand our business and have helped us create a new website, social media strategy and our own online community.
Email Ladder
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